Living systems already solved it. We help you build it.

Nexus Lab Space takes one hard challenge, for a product or a community, and looks to nature for the answer, often in the most unlikely places. Then we prototype it, test it in the real world, and hand it off ready to run.

Photograph of an iridescent green hummingbird perched on a branch.01a · Observed
01b · Modeled live
θ 15°d 380–430 nmn 1.56
15°
Fig. 01aHummingbird, photographed in Costa Rica. Its green comes from structure, not green pigment. Fig. 01bThe same color, computed. Light reflecting off thin keratin layers in each barb interferes, so the hue shifts as the angle changes. Move across the plate to tilt it. FunctionMake color without dye.
02b · Modeled live · thermal
A shaggy Highland cow in a Scottish pasture.02a · Observed
coat 9 cmair −6 °C · windheat loss 25 W/m²
9 cm
Fig. 02aHighland cattle in Scotland, where winters are wet, windy, and cold. Fig. 02bThe coat, as a thermal camera would see it. Oily guard hairs shed the rain while the undercoat holds still air, so the outside of the coat stays nearly as cold as the weather. Move across the plate to change the coat depth. FunctionStay warm and dry without burning extra energy.
03b · Modeled live
03a · Observed
θ 15°mesh open 100%to throat 0
15°
Fig. 03aA whale shark feeding near La Paz, Mexico. Filmed by my good friend and colleague Nicholas Heier. Fig. 03bThe same filter, simulated. When water sweeps across the mesh, plankton rolls along to the throat and the pores stay clear. Turn the flow straight into the mesh and it clogs. Move across the plate to change the angle. FunctionFilter huge volumes without clogging.
04b · Modeled live · spectrogram
04a · Observed
time 0.0 sbetween callspeak –
0.0 s
Fig. 04aA raven calling from a rooftop beam in Santa Fe, New Mexico: three pairs of croaks in nine seconds. Filmed by the author. Fig. 04bThe same calls, as a spectrogram drawn from this recording. Each croak is a stack of low harmonics near 1 kHz, a low, rich pitch that carries well in open air. Move across the plate to scrub through the recording. FunctionSend a clear signal over distance.
What we offer

One process, two kinds of challenges.

Whether the challenge is a product or a social system, the work moves through the same five phases, from question to working system. What changes is what counts as success.

An immersive themed room glowing with fluorescent murals and sculpted forms.
Track A

Products and experiences

For product and R&D teams, toy and game makers, and attraction and experience designers.

You leave with tested concepts, a working prototype, and specs grounded in sourced biology.

Track B

Social innovation and civic systems

For cities, nonprofits, cultural institutions, schools, and festivals.

You leave with a shared systems map, a piloted intervention, and a success plan your community can run.

Grounded

Our process follows the established biomimicry design process, taught through Biomimicry 3.8 and Arizona State University, applied to your challenge.

The right question first

This is where we take time to understand before any brainstorming or inventing. We define the function: what has to happen, for whom, and under what conditions. A precise question is what makes nature’s answers useful.

Real at every step

Every phase ends with something you can hold, test, or hand to your team, filtered against your real constraints.

The five phases

From first question to handoff, with nature in the loop.

Frame the system, ask nature, prototype, test in context, then hand it off. Tap any phase to see what happens inside it.

Phase01

Frame the system

What does this really need to do, and for whom?

We restate your challenge as a function (shed heat, hold attention, move people, share resources) and map the system around it: who is involved, where the feedback loops are, and which constraints are fixed. A precise frame is what makes the biology useful later.

What we do

  • Functional diagnosis of the challenge
  • Systems and stakeholder mapping workshop
  • Constraint lock: materials, cost, regulation, timeline

You get

  • Challenge brief written as functions
  • Systems map with leverage points
  • Success criteria everyone signs off on
FIXED CONSTRAINTS materials · cost · regulation · time feedback loop users operators neighbors ecosystem FUNCTIONWhat must it do?
The challenge, restated as a function, mapped against the people, loops, and constraints around it.
Phase02

Ask nature

Which organisms and ecosystems already do this well?

We search biology by function, not by keyword. Then we go look: field observation, macro photography, and data where it helps. Each strategy is traced to its scientific source and abstracted into a design principle your team can use without a biology degree.

What we do

  • Literature search by function
  • Field and macro observation
  • Abstraction into transferable principles

You get

  • Biological strategy dossier with citations
  • Shortlist of design principles
  • Field documentation you can reuse
Two naturalists in a forest laughing as one holds out a large bracket fungus.
Field observation, Pacific Northwest.
Phase03

Prototype in hand

What is the fastest physical version we can learn from?

Principles become things. Depending on the challenge that means a bench rig, a playable game, a material sample, or a room-scale experience. Building early exposes tolerances and human behavior that slides and simulations miss.

What we do

  • Concept options from different strategies
  • Rapid fabrication, electronics, and optics
  • Playtests and tabletop prototypes

You get

  • Working prototype
  • Concept comparison against your criteria
  • Test plan for the next phase
Genell adjusting components on an optical bench in a lab.
Optical bench alignment. Laser optics has been part of the practice since the patent.
Phase04

Test in context

Does it work where it has to live?

We take the prototype into the real setting: a classroom, a street, a factory floor, a festival. We measure against the criteria from Phase 01 and report what the data says, including when it disagrees with the original idea.

What we do

  • Field pilots with real users
  • Sensing, observation, and data analysis
  • Iteration on what breaks

You get

  • Findings report with measured results
  • Revised design
  • Go, adjust, or stop recommendation
prototype real setting measure vs. Phase 01 criteria go adjust stop iterate on what breaks
The prototype goes where it has to live. Results are measured against the criteria set at the start, and the data decides what happens next.
Phase05

Hand off and steward

Who keeps this alive after we leave?

Healthy ecosystems do not depend on one species. We package the work so your team or community can build, run, and adapt it: specifications, facilitation guides, and training. What we learned feeds a shared library for your next challenge.

What we do

  • Specifications and production support
  • Training for staff or facilitators
  • Stewardship and roadmap planning

You get

  • Build-ready specs and a success plan for implementation and training
  • Trained internal owners
  • A reusable library of strategies
studio specssuccess plan forimplementation& training owners keeps growing
Like a healthy ecosystem, the work should not depend on one species. We hand it to the people who will run it, and it keeps growing.

What is biomimicry?

You don't need to learn every step at once. Peel back one idea at a time, at your own pace.

Biomimicry, explained one onion layer at a time.

12345core
Layer 1 of 6

Nature has already done the R&D.

Life has spent 3.8 billion years evolving ways to survive and thrive that are efficient, renewable, and fit for their place. Many of the problems we face have already been solved somewhere.

Projects

From unlikely inspiration to working systems.

Studio work where nature, often from an unexpected corner, became something people can use: for cities, for kids learning to read the natural world, and for a community planning for the next storm.

Urban Nexus opportunity gap map Phase 01 · FrameUrban NexusA spatial evidence platform that shows civic teams where resources are thin before they decide where to act.Civic data · Spatial analysis

A spatial evidence platform that helps civic teams see how resources are distributed across a city before deciding where to act.

Civic data · Spatial analysis · Systems mapping Press play to watch the demo reel here.
LeafQuest American Sweetgum card Phase 03 · PrototypeLeafQuestA game that teaches kids systems design and evolution, starting with something small enough to hold: a leaf.Systems design · Evolution · Game design
Venation round · palmate Sweetgum vs. pinnate Willow: no match, so the second ring blinks red

LeafQuest teaches kids systems design and evolution through something small and accessible: a leaf. By reading its shape, margin, and venation, players start to see why leaves in different ecosystems evolved the way they did, and how form follows function.

Kids collect ecosystem decks like the Eastern temperate forest and Southwestern riparian corridors, then mix and match decks during play to compare how different places shape the plants that live there.

NFC-enabled play. Two provisional patents pending. The play hardware is still in development, shown here as a 3D concept model alongside the card decks.

Systems design · Evolution · Ecosystems · NFC
Slidell workshop group Phase 01 to 02 · Frame and ask natureStorm Fuel · Slidell, LouisianaWhat thrives in a hurricane? Mold, and its strategy for storing energy became a plan for a community biofuel center.Community workshop · Resilience

When a hurricane hits, fuel deliveries stop, and generators, boats, and chainsaws go quiet exactly when a community needs them. We asked what thrives in a hurricane. The answer was mold, and its strategy for storing energy became a plan for a community biofuel center.

Community workshop · Resilience · Systems design
Workshop participants from the Slidell community gathered outdoors in front of wooden pavilions.
The Slidell, Louisiana workshop group.
Ask nature · What thrives in a hurricane?

Mold

How it turns storm debris into stored energy

  1. 01Spreadson anything soaked: walls, wood, debris
  2. 02Digestsenzymes break it down
  3. 03Absorbssugars into its cells
  4. 04Storesreserves for lean times

lipid droplets glycogen enzymes

Design principle

Turn the storm's waste into the storm's fuel, and store it close to home.

Community system · Biofuel center Storm waste becomes fuel Hurricane Collect Biofuel center Power cleanup
Systems map from a community workshop in Slidell, Louisiana.
Genell kneeling on a brick plaza at night, firing a pyrotechnics show from a red control panel, with a radio on her shoulder.Pyrotechnics · firing a live show
Genell adjusting components on an optical bench in a lab.Photonics · optics bench work
Genell standing beside the buttress roots of a giant rainforest tree, holding a field notebook.Photosynthesis · biomimicry fieldwork
FounderGenell Zuciya, Founder and CEO
The founder

From pyrotechnics to photonics to photosynthesis.

Genell Zuciya is a creative technologist, inventor, biomimicry professional, and experiential creative director with nearly two decades of work across Walt Disney Imagineering, Netflix, and Meow Wolf. She specializes in large-scale immersive design, innovation strategy, and concept-to-deployment development at the intersection of technology, storytelling, and systems thinking.

She holds a Master's in Biomimicry and has done fieldwork in over six ecosystems. As the founder of Nexus Lab Space, Genell is always looking for collaborators in experiential innovation and human-centered design.

Alum of Walt Disney ImagineeringMeow WolfNetflix Experiences
Recognition
5 THEA Awards · 2 VES Awards · IAAPA Honors · ILDA First Place
Intellectual property
U.S. patent, scanning-laser 3D display · Two provisional patents pending
Education
M.S. Biomimicry, ASU
Biomimicry Professional Certificate
B.S. Video Production, Drexel
AI Engineering Certificate, ByteByteGo
Certificate of Proficiency, Photonics
Certificate of Proficiency, Precision Optics
Service
SEGD Sustainability Committee Chair
Board, International Spy Museum
Board, Biomimicry for Social Innovation
Board, Santa Fe TradFest
Field record

Where the work has happened.

22 places across five continents where Genell has lived, worked, or studied, with fieldwork in over six ecosystems.

Ways to work together

Start small. Go as far as the challenge needs.

Most clients begin with a framing sprint. It delivers real value on its own and gives us a clear, shared picture of where to go next.

Phase 01 to 02

Framing Sprint

A focused engagement to define the challenge and bring back the biology.

  • Functional brief and systems map
  • Biological strategy dossier
  • Recommended path forward
Phase 01 to 05

Studio Engagement

The full process, from framing through a tested prototype and handoff.

  • Everything in the sprint
  • Prototypes and field pilot
  • Specs and a success plan for implementation and training
Any phase

Workshops and Talks

Hands-on sessions that teach your team to think in systems and learn from nature.

  • Biomimicry and systems thinking workshops
  • Nature walks and field sessions
  • Keynotes and panels
Questions

Before you reach out.

What is bioinspired systems design?

It is the practice of solving design problems by studying how organisms and ecosystems meet the same need, then translating the underlying principle, not the look, into a product, process, or program. The systems part means we design for the feedback loops and people around the thing, not only the thing itself.

Do we need biologists on our team?

No. Phase 02 does that work and translates it into design principles in your language. Your team brings the domain knowledge; we bring the biology and the process that connects them.

Is this only for physical products?

No. The same process works for services, learning programs, public spaces, and how resources move through a community. Track B exists for exactly that.

Can we join partway through a project?

Yes. If you already have a frame, we can start at Phase 02 or 03. If a project has stalled, a short framing sprint is often the fastest way to unstick it.

Where do you work?

The studio is based in New Mexico and works with clients anywhere. Framing and research run well remotely; prototyping and field testing happen on site when they need to.

Start with a framing call

Bring us the hard question.

Tell us the challenge in a few sentences. You will hear back personally within a few business days.

  1. A 30-minute call to understand the challenge and the constraints.
  2. A short written proposal: which phases fit, and what you would get.
  3. We start, usually with a framing sprint.
Type of challenge